Livestreamers and affiliate marketers will be banned from giving false or misleading information about products, services or promotions and from promoting products on digital platforms not legally eligible to operate in Việt Nam.
Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.
Việt Nam’s eComDX and Vũ Hải Technology Application JSC signed a strategic agreement to advance e-commerce and digital economy growth in Hà Nội on Monday.
The rapid growth of e-commerce in Việt Nam has brought undeniable convenience, yet it also generates mounting environmental challenges, from excessive plastic packaging to increased transport emissions.
The campaign will feature two main livestream sessions: a “Daily Livestream” from 11:00 a.m. to 12:00 p.m. at the Thăng Long Imperial Citadel, and a “Mega Livestream” beginning at 12:00 p.m. from Jin Pro Network’s headquarters in Hà Nội.
Sales on Việt Nam’s four e-commerce platforms including Shopee, Lazada, Tiki and TikTok Shop in the first half of this year reached VNĐ202.3 trillion (US$7.8 billion).
Competing based on value rather than price will help e-commerce sellers achieve sustainable development, experts shared at the TikTok Shop Vietnam Summit 2025 themed "Fun selling – Sustainable Growth", held in HCM City on Thursday.
VCCI proposed completely abolishing the notification procedure for e-commerce websites and shifting to post-transaction monitoring to control the activities of these platforms.
Economic experts described this as a major shift in tax administration aimed at enhancing the efficiency of tax collection from the fast-growing online business sector, which still faces gaps in data transparency and tax declaration compliance.
These changes follow the passing of several amended tax laws, including the revised Law on VAT, Law on Corporate Income Tax, Law on Personal Income Tax and Law on Special Consumption Tax. The s are seen as a major reform...
Unlike familiar fees such as discounts, shipping or advertising fees, the "platform infrastructure fee" is a new charge applied by Shopee across the system.